Emmo

A Frontier Technology Consultancy for Brands

 

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M.O. is short for Modus Operandi, Latin for the way something operates or works. Non-latin scholars — or normal people — often use M.O. to mean ‘method of’.

Research. Report. Recommend.

At Emmo, our modus operandi is translating new technology and making creative recommendations on how you can make it work for normal people.

Background Image : Annie Spratt / Unsplash

Background Image : Annie Spratt / Unsplash

Taking the Sting out of Buzzwords

What is Frontier Technology? It’s the stuff you read about that either makes you say, ‘Oh that’s cool’ or, ‘Oh that’s terrifying’.

The truth is it is not the technology itself that is good or bad. It’s how we operate it. In practical terms we are talking about things like Bots, Voice, Deep Fakes, Augmented Reality and more…

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NEW AUDIO: Including VOICE as INterface, POdcasting and More

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CHat bots and new messaging

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Camera Marketing: focusing on Augmented Reality

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Synthetic Media: Deep Fakes and Algorithmically created Media

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Livestreaming: New Gaming, economies and BehaviourS

We believe AI and ML (Machine Learning) will be pervasive in all Frontier Technology. Other themes such as decentralisation (blockchain) and ZenTech (can technology can save us from technology?) will also crop up across areas.

New tech is rapidly evolving. The pace is intense and unrelenting. But there are things you can do right now. It’s our job to get you up to speed, through our reports and then ahead of the curve with creative recommendations. Email hello@emmo.co for a free report on Livestreaming for Brands.

 
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Method to the Madness

It’s easy to be overwhelmed by the madness of new technology.  Our Emmo reports break it down into manageable chunks. We look at how it works, how robust it is, why it’s different and then how suitable it might be for adoption by brands.

We then give you some creative thought starters. Typically these are for marketing campaigns or brand experiments but we have also worked on internal innovations such as an HR bot.

Alex Andru / Unsplash

Alex Andru / Unsplash

 

Stop Advertising, Start Building. Our beliefs.

The best way to really understand Frontier Technology is to build with it. Over the years we have built many successful products and used new tech to build multi award-winning marketing campaigns. We also believe the best way to advertise these days, is to build. See our PSFK presentation on this.

We are able to offer practical, actionable advice because we have got in the weeds with scrappy startups and built for the world’s biggest brands. We have run the Digital Agency of the Decade in London, won the first ever Cannes Mobile Gold and helped startups like GIPHY go from an experiment to a billion dollar company.

Etienne Girardet / Unsplash

Etienne Girardet / Unsplash

 

Are you Ready?

We’ll explain Frontier Technology and get you ready to build something for your customers. We can recommend build partners and in some cases act as an ongoing creative consultant.

For example we would write a report on why you should take voice seriously (you really should, seriously!) and then help your creative team make sure your voice campaign really delivers.

Adam Jang / Unsplash

Adam Jang / Unsplash

 

Our Friends and Family

We are lucky to have worked with some of the best startups, technology platforms and brands. And we are part of an ever growing community of smart independent consultant communities. Here’s just a few people we love working with.

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Taking a new step; uttering a new word is what people fear most.
— fydor dostoyevsky
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